Automation Workflows
Campaign Ops War Room — incident-ready playbooks
Stand up response rituals when nurture journeys misfire, with comms templates and owner trees.
What happens inside
Borrowing from live-event operations, we rehearse how marketing, support, and sales swarm an issue without duplicating sends. You receive tabletop scenarios, RACI charts, and a calm voice checklist for executives.
Facilitation toolkit
- Scenario library with severity ladders
- Comms templates for customers and internal teams
- Spend tiers for tooling during incidents
- Quality standards checkpoints before re-sends
- Dry-run facilitation guide
- Postmortem outline tuned for APAC hours
- Vendor escalation scripts
Tangible outcomes
- Published war-room charter
- First rehearsal completed in-session
- Tooling shortlist for monitoring gaps
Mika Laurent
Marketing automation consultant with background in multi-location service brands.
Participant questions
Is this only for enterprise sales teams?
No, but the scenarios assume multiple time zones and at least two approval layers.
Do you supply tooling?
We recommend categories—ticketing, paging, logging—not specific paid products.
Can we record the rehearsal?
Yes, with your standard confidentiality controls in place.
Recent participant notes
“The war room scripts referenced Iterable journeys by internal code name—felt tailored, not generic.”